Pesewa ONE/Pesewa AI
Accessible AI for 1 Million Small Businesses
Challenges for Small Businesses
400M+ SMEs (~95% of firms) but lack consistent support
$5.2T financing gap leaves 65M firms underserved
82% of SMEs fail due to cash-flow challenges
Manual operations: 23% of staff time wasted; poor performance tracking
Limited access to advanced tools — need accessible AI to compete
Market & AI Opportunity
400M+ SMEs
95%
of all firms
70%
of global employment
40%
of GDP in emerging economies
AI Adoption
77%
of small businesses use AI
89%
automate tasks
80%
plan chatbots by end of 2025
The Pesewa Opportunity
The Gap in Current AI Solutions:
Built for enterprises, not SMBs
Fragmented tools
Expensive & complex
Not designed for emerging markets
Pesewa's Advantage:
Affordable all-in-one platform
Local franchise support
No technical expertise needed
AI + Capital + Marketplace integrated
This creates a massive opportunity for Pesewa to serve the 400M+ SMEs globally who desperately need AI-driven tools but are currently underserved by enterprise-focused solutions.
$5.2T finance gap → immense addressable market
Rapid digitization & AI adoption accelerates SME growth
Pesewa ONE Traction & Milestones
1
2018 - Foundation
Scaled incubator launched to nurture SMEs
2
2021 - GAX Listing
100+ businesses incubated & listed on Ghana Stock Exchange
3
2022 - CoINS & Franchise
Launched CoINS system & marketing franchise program
4
2025 - Pesewa AI
AI platform introduced to accelerate automation
5
2027 - Vision 2027
5K franchises, 1M SMEs, 100K jobs, 150 anchor partners
Path to 1M SMEs
Foundation (2018-2025)
- 100+ businesses validated model
- GAX listing proves credibility
- Infrastructure operational
Franchise Multiplication (2025-2027)
- Each franchise → 200 SMBs
- 5K franchises = 1M businesses
- AI cuts onboarding: months → days
Network Effects
- 2K franchises by 2026
- Anchor partners: 1K-10K SMBs each
- AI scales without linear costs
Key Math to 1M SMEs
5,000 franchises × 200 SMBs = 1,000,000 businesses
Competitive Landscape
Our Competitive Moats
Franchise Network Effect
5K local franchises create on-the-ground presence competitors can't replicate quickly - provides localized support, trust, and market knowledge.
Integrated Data Advantage
Combining workflow, marketplace, and financing data creates predictive insights that improve with scale - the more SMBs we serve, the better our AI becomes.
Capital + Platform Lock-in
Unlike pure software plays, we provide working capital - SMBs stay for the financing, making switching costs high.
Emerging Market Focus
Purpose-built for markets others ignore - our infrastructure, pricing, and support model work where Western solutions fail.
Pesewa AI Platform
Workflow
Automates job applications, onboarding, work-process support, reporting & feedback for interns, workers & entrepreneurs.
Value
Builds rich human & social capital and dynamic work environments for HR managers, startups & institutions to attract & retain talent.
Content
Platforms for journalists, tutors, authors, podcasters & creators to publish, promote & monetize their work.
Services
Dedicated platforms for doctors, teachers, advisors, artisans & handymen to connect & deliver services efficiently.
Knowledge
Specialized resources for academics, students, businesses & institutions across multiple domains.
Opportunities
Curated opportunities for investors, business partners & organizations seeking high-potential ventures & collaborations.
Growth Strategy
Franchise Expansion
Scale to 5K franchises across 100 countries
AI & CoINS
Leverage predictive analytics & automation to drive efficiency
Capital & Liquidity
Expand PAX Fund & treasury services to fuel growth
Corporate Partnerships
Align with anchor businesses & governments for inclusive supply chains
Business Model
Working Capital Support
Financing global small businesses (Internal & External)
Subscription Fees
Access to modules & programs (SMBs & entrepreneurs)
Marketplace Commissions
Revenue share from platforms (Creators & professionals)
Program Fees
Virtual Internship & sponsorships (Businesses & sponsors)
Enterprise SaaS
Custom solutions & analytics (Large enterprises)
Our diversified revenue model combines subscriptions, commissions and program fees. We scale with the success of small businesses and partners.
Target Unit Economics (per SMB)
50-200
Subscription
per month
10-15%
Marketplace Take
12-18%
Capital Interest
annually
100-150
CAC
2.4K-4.8K
LTV
16-32x
LTV:CAC Ratio
Path to Profitability
Low CAC
Franchise model
Diversified Revenue
Multiple streams per customer
AI Efficiency
Minimal marginal costs
Break-Even
50K SMBs (mid-2026)
Profitability
100K+ SMBs
Pesewa ONE's Big Hairy Audacious Goals (BHAGs)
PHASE 1:
SELL TO 1 MILLION BUSINESSES
PHASE 2:
SELL THROUGH 1 MILLION BUSINESSES
PHASE 3:
SELL FOR 1 MILLION BUSINESSES
Empowering Growth. Achieving Together. #PesewaONE #BHAGs
Team & Call to Action
Dr. Prince Abbey
Founder & CEO
Visionary economist & entrepreneur building opportunity through AI
Chief AI Architect
Technology & Innovation
Leads development of AI models & platform engineering
Head of Product
Product & Operations
Drives roadmap, customer experience & growth
Partnerships Lead
Strategic Alliances & Finance
Builds franchise network, investor relations & funding initiatives